David Morley argues that different audiences perceive different meanings of the same media. I believe that we had developed our video in order to appeal to some types of audience. For example, I believe most of our audience would be a Negotiated reading. This is because the audience would be able to accept the narrative however, I believe some would disagree with the ending. The dark ending to our video is most likely classed as one of the worst possible scenarios that could come from a partner cheating. Because of this, our audience can argue that while the build up and the ideology of the narrative is believable, it can be said that our video is over exaggerating the worst scenario.